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Dominate Search, Page Ranking with Insurance Content Marketing


You hear it all the time: “Content is King”. It’s true: it helps differentiates your firm from others; helps tell your story and capture the attention of both customers and potential customers; and attracts search engines to your site, facilitating your ranking in search for your programs, products, and services. And that means more insurance leads for you!

With Insurance Lead Programs, our insurance content marketing approach is to write meaningful and relevant content for your targeted audience while also getting your site indexed and enhancing your online presence as it is related to the search engines. Our professional insurance writers – that’s right, insurance writers – are adept and experienced in reaching the right balance between telling your story in a way your audience will understand and relate to while at the same optimizing the content for search.

How do we do this?

  • Interviewing you and your staff on your company culture, products and services; this helps us to bring your unique voice to the copy we create
  • Conducting in-depth keyword research and developing an SEO strategy that will be thoughtfully implemented throughout the content we write
  • Using talented, creative insurance writers who have years of experience writing for agencies, insurance companies, wholesalers/MGAs, industry publications
  • Keeping content fresh with insurance blogging, hand-submitted high-end articles to high-ranking content aggregators to establish you as a thought leader and generate link-building to your site

Our Content Marketing Services include:

On-Page Content

  • Custom landing pages for your website that are optimized with keywords on your individual insurance programs, products and services
  • Branded insurance blogging for your company website
  • Press releases to announce company news, events, and other activities to be posted on your website and also distributed to media outlets

Off-Page Content

  • High-end articles (up to 1,000 words) on specific insurance topics and issues that are optimized with keyword phrases
  • SEO articles (minimum 250 words) that are optimized with keyword phrases and submitted to directories and specific insurance microsites to drive traffic to your site
  • White paperson specific insurance topics relevant for your customers and prospects
  • E-newsletters to help you drive traffic to your website; and other custom content

You can choose to purchase content marketing as a stand-alone product, or as part of our Insurance Leads Program.

Give us a call toll-free at 1.800.736.9741 for a free demo of our services, or use the convenient form on this page and one of our insurance marketing professionals will contact you.

Website Design

We understand what’s needed in developing a sound insurance website design for agencies, MGAs, wholesalers, program administrators, and carriers…

Website Development

Our insurance website development staff will ensure that pages are organized with a navigational system that enables visitors to effortlessly find what they are looking for…

Content Marketing

Our professional insurance writers are experienced in reaching the right balance between telling your story and optimizing the content for search…